Top 5 Books and Reference Apps on Android in Middle East Q2 2022

The second quarter of 2022 saw significant activity in the Books and Reference category on the Android platform in the Middle East. Here’s a closer look at the performance trends of the top 5 apps in this category, based on data from Sensor Tower.

Storytel: Audiobooks & Ebooks from Storytel Sweden AB experienced fluctuations in weekly revenue, peaking at approximately $11.2K in mid-April. Weekly downloads saw a notable decline, starting from 8.1K in mid-April and dropping to 1.6K by the end of June. Weekly active users also saw a downward trend, decreasing from 41.8K in mid-April to 27.6K at the end of June.

אייקאסט ספרים מוקלטים by iCast Hebrew Audiobooks maintained a steady weekly revenue, with a peak of around $5.4K in mid-April. Weekly downloads remained relatively stable, fluctuating around the 150 mark throughout the quarter.

Audible: Audio Entertainment from Audible, Inc. showed a consistent increase in weekly revenue, reaching approximately $5.5K by the end of June. Weekly downloads also showed growth, peaking at 1.5K mid-June. Weekly active users remained stable, averaging around 16K throughout the quarter.

WebNovel by Cloudary experienced a varied revenue trend, with a peak of around $2.2K in early June. Weekly downloads saw a significant drop after peaking at 1.8K in mid-May, falling to 771 by the end of June. Weekly active users fluctuated, peaking at 3.6K in mid-May and then dropping to around 2.9K by the end of June.

Joyread from Joyread showed an increase in weekly revenue, peaking at approximately $2.2K in mid-June. Weekly downloads saw a surge in early May, reaching 1.4K, and then fluctuating around the 1K mark. Weekly active users followed a similar trend, peaking at 1.3K in early June before dropping to just over 1K by the end of the quarter.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the Books and Reference app market in the Middle East. For more detailed analysis and data, visit Sensor Tower.